In a cozy studio in the heart of the city, the creative team at La Famiglia gathered to create a campaign showcasing the multifaceted role of mothers. We wanted to show that mothers care not only for their children but also for their pets – dogs and cats.

Mothers with their children and beloved pets arrived at the studio. The atmosphere was warm and joyful. The set resembled a typical family home with cozy interiors and a backyard for the animals.